Jumeirah Beach Residence — for years the largest single-phase residential project of its kind — is Dubai Properties' calling card, and a fair indication of the scale it works at. The developer dates to 2002 and later became part of Dubai Holding, the Dubai government's investment group, today sitting within Dubai Holding Real Estate alongside Meraas. Its portfolio is built around master communities rather than one-off towers: Business Bay, Dubailand, Mudon, Villanova, Remraam, Serena and Jaddaf Waterfront among them, spanning waterfront, urban and suburban settings. Positioning is predominantly mid-market to upper-mid family housing, with selected premium beachfront addresses. Buyers generally come to it for handed-over, fully occupied communities with mature amenities rather than untested new districts.