Prescott Real Estate Development

RERA: Active

Prescott Real Estate Development is a privately held Dubai developer founded in 2005 by Muhammad Shafi, who serves as chief executive. It builds mid-market residential buildings rather than master-planned districts, with a portfolio concentrated in Arjan, Dubai Sports City and Discovery Gardens. Notable delivered projects include Elevate in Arjan, Fairway Residences in Dubai Sports City and Serene Gardens in Discovery Gardens, alongside the Prime Views, Prime Villas and Prime Residency I, II and III schemes. The company reports having delivered more than 850 residential units with roughly 1,100 more under construction, positioning it in Dubai's high-volume mid-market apartment tier aimed at end-users and yield-focused investors rather than the branded-residence or trophy-asset segment.