Upside at Business Bay

Upside is a completed apartment building by SRG in Business Bay, delivered under the UPSIDE Living brand. Units are freehold and sold fully furnished, which sets Upside apart from most off-plan stock in the district still trading on renders and payment plans — here the building is standing, handed over, and ready for immediate occupancy or rental.

Pricing starts from AED 1,702,888. The building carries a residential amenity set built for daily use rather than resort branding: a shared pool and a separate children's pool, a fitness and well-being area, private garages, balconies on units, and on-site security. Business Bay places the building on Dubai's central canal district, within reach of Downtown Dubai. A standard payment plan applies, in line with a ready asset rather than a phased construction schedule.