Palma Holding is a privately held Dubai developer founded in 1998 by Rauf Derbas, now led by founder and chief executive Kareem Derbas, and headquartered at Silverene Tower B in Dubai Marina. It builds and manages high-end residential towers rather than budget housing, concentrating its work in Dubai Marina, Palm Jumeirah and Dubai Sports City. Its portfolio includes Silverene Towers and the Infinity/Cayan Tower in Dubai Marina, Serenia Residences on Palm Jumeirah, and Olivara Residences in Dubai Sports City, with the company citing more than six million square feet delivered and a portfolio value above AED 16 billion. Palma also runs its own sales, leasing and community-management divisions rather than handing completed buildings to third-party operators, positioning it as a long-established premium developer with a multi-decade handover record on the Dubai coastline rather than a recent market entrant.